Measuring the real effectiveness
of your organisation's
Training/HR programs
How effective are you organisation's training
and HR interventions? Don't really know? Join the club
- a very big club! Most organisations have no idea.
Or perhaps you gave an affirmative response, based
on the positive reactions of participants to your workshops.
Reaction sheets may gratify the egos of trainers (people
typically over-rate the benefits), but they don't tell
you whether the participants have transferred any enhanced
knowledge, skills and attitudes into the workplace in
a sustained manner. They don't tell you whether people
are behaving differently as a consequence of the training,
say, three months down the track. They don't tell you
whether the training has impacted positively on results.
They also don't tell you whether there has been a positive
return on investment of the intervention.
One training manager I spoke to recently told me that
his General Manager had asked him, "You
spend $15 million annually on training our people. What
return are we getting for this money?"
It was a fair question, and an increasingly common one
asked by senior management. This Training Manager confessed
that he was quite embarrassed to acknowledge that he
could give no definite answer.
Now for some bad news and good news!
First the bad news. You may have already
read on our web site that 80 - 90% of training is ineffective.
Considerable research over the last twenty years has
supported this finding. In other words, the large majority
of people don't do anything differently as a result
of the training. This is an incredible waste. It costs
Australian organisations millions of dollars every year,
and Australia as a whole literally billions of dollars.
Consider this sobering fact. In what other field of
endeavour would senior management allow substantial
amounts to be spent on training, knowing that only 10
- 20% of the investment will be effective, and having
no real idea how (in)effective their training is anyway?
Most HR departments are fortunate that senior management
isn't aware of the above statistic, and that they haven't
required the department to be more accountable for their
expenditures.
Now the good news! You can measure
the real effectiveness of training (and other HR interventions):
We can help you measure the effectiveness of your training across the following Five Levels of Evaluation:
1. REACTION. How did participants find the course and trainer? Did they feel it met their objectives?
2. LEARNING. What knowledge and skills did participants acquire from the training?
3. BEHAVIOUR. What workplace behaviours have changed as a result of the training?
4. RESULTS. How has the training impacted on organisational results?
5. ROI. What Return On Investment has the training yielded?
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Call 0438 792 300 or email us at
training@advancedhr.com.au, so that we
can discuss your needs and explain our process.
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